Scent, Audio and Video Marketing - coming together

Scent Marketing is the art of applying knowledge about the way scents work to people. It is a modern marketing tool, which works through the nose to evoke specific emotional reactions, thereby impacting to customers purchase decisions. 

Traditional forms of sales promotion used to target to only two senses - sight and hearing- to reach the customers'  subconscience. Scent Marketing focusses on perfumes, which until not too long ago remained unused in the marketing world, however used in the right way can effectively impact on the behaviour of people. Smell is a primary sense and for many mammals it serves as a primary role and even a key to their survival.  In us humans, smell is engaged in a variety of important processes and affects our memory as well as our emotional condition.

Part of this impact can be attributed to the direct connection of the olfactory system with the limbic system, thanks to which smells strongly and rapidly change the emotional state of humans. In addition, there are many and very strong associations with specific odor experiences. This phenomenon is called the Proust effect and is one of the ways which Scent Marketing uses to impact on the customer.

Scent marketing is an important business tool, standing next to a well-decorated interior, friendly and competent service, nice background music and an extensive product range. Only a complete combination of images, sound and smell can create a complete and consistent picture of your brand.